Under the guidance of this group, the brewery selected literacy, specifically third-grade reading proficiency, as the multi-year impact area for the Get Comfortable campaign in Athens. In preparation for this year’s program launch, Creature Comforts approached the Get Comfortable Advisory Council and tasked them with identifying a singular area of focus for a multi-year commitment. In keeping with the company’s core value of “Make It Better,” Creature Comforts undertook a new approach to its flagship philanthropic program in 2022. The program’s mission is to channel the generosity of many toward Athens’ greatest local need, which is why, in addition to 100-percent of the profits from the collaboration beer sales, Get Comfortable merchandise also contributes to this work, as well as the contributions of local business and private foundations. With its core belief that good companies are good citizens, Creature Comforts created Get Comfortable in 2015 in order to make serving simple for its customers and business peers. This style has really taken off and I am looking forward to sharing our take on it.” “This is an incredible, community-driven initiative that will have an enormous impact on so many. “It has been an absolute honor to work with this world-class brewing team and I had a blast helping bring this beer to life,” said Andy Farrell, Bell’s Brewing Innovation Manager. Hoppy, crisp, and dry, the Get Comfortable Cold IPA presents a tropical, citrusy, and dank hop character with a unique balance, which is the hallmark of the Cold IPA style. 100% the profits from this release will go directly into the Get Comfortable Fund. The beer is brewed with locally grown Carolina Gold rice and features Centennial hops from Bell’s selected lots as well as Simcoe, Cascade, Strata, Amarillo, and Mosaic to create a layered hop profile that is classic and contemporary.
In 2022, Creature Comforts will collaborate with Bell’s to brew a Cold IPA. Bell’s serves as the fourth brewery partner following previous collaborators Sierra Nevada, Allagash, and Russian River.Ī champion of sustainability, diversity, and the arts, Bell’s made a natural fit for the brewery’s next Get Comfortable brewery partner.
Creature Comforts will partner with Bell’s Brewery for the 2022 Get Comfortable season. Creature Comforts Brewing Company’s flagship community giving program, Get Comfortable, launches its 2022 season on February 8.
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