To support brand-influencer collaborations, Instagram has introduced several new branded content features. However, for maximum impact, both creators need to ensure the content is aligned with each profile’s brand voice.
It’s also a useful tool for assisting subsidiaries and making powerful announcements. This means that a collab post or reel will show up on both users’ profiles with the same number of likes and comments.įor brands, this offers plenty of opportunities to tap into larger audiences. The new Instagram Collabs feature lets users co-create content with other users. This Instagram feature, however, is not yet available to Stories and Reels, and the videos that can be uploaded need to be less than one minute long. Instagram has finally made it possible to upload photo and video posts from the desktop version of the platform. This is a very useful moderation tool for businesses as it lets them make positive feedback, conversation-starters and thoughtful insights more visible than other comments. You can only pin up to three comments on each post. Instagram lets you pin select comments so they stay on top of your post’s comments section.
You can also add the Order Food button to your profile. You can find this sticker in your list of story stickers and add it to your stories after setting up your food delivery partner.
Similar to gift cards, food brands can also take advantage of the Food Order feature, which lets users order food from your business directly via Instagram. You can either add a story sticker or a button on your profile. To use the Gift Card feature, you need to have an Instagram business or creator account. Followers can also choose to reshare these gift cards on their own stories to spread the word. Gift Cardsīrands can now get support from followers and grow sales by adding gift card stickers to their Instagram stories and profiles. You can get creative and add functional, interactive elements to spice things up.Īll kinds of accounts, from businesses to creators to individuals, can add clickable links, emojis, hashtags, Instagram account mentions and even a website to their bios. Your Instagram bio doesn’t need to be plain text. Instagram recently allowed creators to host Live sessions with up to three additional guests at a time (four people in total).įor brands, Live Rooms open up opportunities to host talk shows with influencers, hold Q&A sessions and even host a webinar with a panel of experts. While Instagram’s native platform has some analytics features, with a third-party social media management tool like Sprout, you can gain more powerful insights into Instagram data. Get the most out of Instagram features with Sprout Social Brands can now also track analytics for the last 90 days using the calendar feature, as well as view insights for posts, stories, reels and live videos. The dashboard is easily accessible from the top of your profile page.
#Instagram icons professional#
Launched in November 2020, the professional dashboard lets creators and businesses track performance, and access tools and resources all in one place. Instagram business features Professional Dashboard In this post, we’ll dive into the latest Instagram features and how you can use them as a marketer to grow your business. With social platforms like Instagram rolling out updates and features almost weekly, it’s essential to make changes to your social media marketing strategy regularly.īrands need to constantly keep up with new trends and evolving user preferences to stay relevant and on top of the competition.
0 kommentar(er)
